MODULE HANDBOOK
Digital Business and New Technology BEM3016DA
Module Lead: Dr Yuxi Heluo
Email: support@acemypaperforme.com
Digital Business and New Technology
Aims and Objectives: We are living and working in a period of continual disruption, which we can define as major changes that unbalance and reorganize the ways that individuals, organizations, societies and their ecosystems connect and act. The 21st century is only 20 years old, and we have already experienced significant shocks and change following 9/11 attacks in 2001, the 2007-8 financial crisis and the coronavirus pandemic in 2020. The same period has seen the rise of China as a global and economic power. Technology centred firms like Alibaba, Amazon, Facebook, Google and Tencent have harnessed the potential of the internet to create and dominate new markets in the digital era. Concerns over the future of our planet have risen to be central to the discussions of politicians, decision makers in business and society more broadly.
Organisations of all sizes and missions are facing growing pressure from cost-conscious and eco-aware customers, employees, and governments, who are demanding affordable, yet ethically developed and high-quality products and services. Given that the digital technologies can become a potential business enabler in these contexts, it is doubtful if some of the important topics such as ethical, responsible, and sustainable innovation is currently incorporated in the digitally driven innovation strategies. Therefore, this module focuses on the dynamic and innovative digital capabilities that business professionals need to develop to meet the modern-day business challenges.
The module therefore aims to address some of the challenges through integrating innovation, the creation of value from ideas, with the digital context enabled by the “Fourth Industrial Revolution”. Topics will consider how data-driven technologies and services are radically disrupting traditional forms of social and economic value and exchange, presenting significant – perhaps unprecedented – opportunities for innovation to create a more sustainable and ethical business environment.
The aim of the module is to enable youto understand:
The aim of the module is to enable you to understand:
-
Core Concepts: Innovation in the digital era
- What is innovation and why does it matter?
- How does the internet change the context of innovation forever?
- Drivers of the “Fourth industrial Revolution” and & what’s this got to do with innovating?
- How organisations are on an innovation journey, through which the build new innovation capabilities
- Why is data at the centre of much innovation in the 2020s?
- How can we use digital tools to innovate?
2. Managing the Innovation Process
- Exploring business organisation through the pillars of innovation (People, Processes, Technology & Infrastructure)
- Searching for opportunities: The sources of innovation
- Selecting and building opportunities
- Agile implementation of digital innovation
- Risk mitigation and capturing value
3. Building Dynamic Capabilities
- Evolving repeatable innovation capabilities
- Strategy: Planning for the future
- People: Leadership, teams, organisation
- Learning through doing
- Making innovation happen
| Module Specific Skills and Knowledge: | |
| 1 | Identify current business expectations and issues facing businesses beyond the normal
functions from a global perspective |
| 2 | Evaluate the significance of innovation and how it could be used for organisational
improvement and development |
| 3 | Identify dynamic capabilities of innovation and the variety of ways to promote “do
better” and “do different” business culture in the digitalized workplace. |
| 4 | Understand the risks associated with digital technologies and the barriers to
organisational innovation |
| 5 | Understand the innovation and digital technology’s impact on data and knowledge |
| management in the business decision-making process | |
| Discipline Specific Skills and Knowledge: | |
| 6 | Integrate digitally enabled, innovative approaches to create value from ideas to
overcome challenges and develop business opportunities |
| 7 | Use of qualitative and quantitative analysis of information and data to assess factors
that could increase the success of innovation projects. |
| Personal and Key Transferable/ Employment Skills and Knowledge: | |
| 8 | demonstrate effective written, visual and oral communication skills. |
| 9 | demonstrate effective independent and group study research skills. |
Using blended learning, the module is delivered online. Masterclasses and webinars will provide the underpinning knowledge and guided learning to maximise learning opportunities for each learner. There are two blocks of masterclasses (week 2 and 6th week), which will be complemented by weekly webinars. Learners can access relevant resources via Exeter Learning Environment (ELE).
Blended learning is delivered through several apps in the ELE platform, which includes online reflective journals, collaborative spaces and forums, blogs, small group learning sets using TEAMs, and masterclass using TEAMs, as well as resources with exercises, questionnaires, and one to one support from your module lead and development coaches.
The assessment is two-fold with one formative assessment through feedback on your reflections and two summative assessments through one paper and one presentation based on your learning and the value creation opportunity/opportunities you can identify for your organisation.
The different elements to each week are broken down into bit sized learning and interaction, allowing activity to be dispersed during the working day. It is important to however interact withyour cohort peers though a variety of means, to test your thinking and sense making of the areasand content being covered.
Key learning elements and Apps
- Personal online reflective journal – this is a place to capture your thoughts, insights, actions and learning goals as you work through the module.
- Collaborative space (TEAMS) – a space to develop your learning through module tutors, guest speakers and peers.
- Forum – to discuss issues and share ideas for peer and collaborative
- Resources section including selected articles, books, and materials to help the development planning and goal setting.
- An online masterclass scheduled in weeks 2 and 6 to establish core themes and pedagogical and andragogical knowledge.
- Weekly webinars to develop core knowledge
- Links to upload formative assessments
- Links to uploading your final assignments for summative assessment
The module is structured as follows:
Week 1 – 2nd – 5th Sep 2025
Pre-reading – Using ELE resources, review the handbook and assignment requirements.
Week 2: 9th -10th Sep 2025 at London Amazon office
Masterclass 1
- Course structure and Assignment debriefing
- Assignment 1 workshop Masterclass 2
- Concept of innovation
- Types of innovation
- Qualitative and quantitative analysis ILO: 1, 2, 7
Week 3: 17th Sep 2025
Dynamic capability and business model
ILO: 3, 6
Week 4: 1st Oct 2025
Risk management of innovation in the digital era ILO: 4, 5
Week 5: 8th Oct 2025
Management innovation ILO: 2, 5
Week 6: 14th – 15th Oct 2025
Masterclass 3
- Innovation process workshop Masterclass 4
- Innovation in online retail industry
- Case study: Innovation in Amazon ILO: 1-9
Week 7 29th Oct 2025
Innovation in industrial revolution 4.0 ILO: 1,2,5,6
Week 8: 5th Nov 2025
Formative assignment drop-in session for assignment 2 ILO: 2,3,5,7,8
Reading List Basic reading: I suggest you read at least one of the following as way of developing deeper knowledge of some of the core aspects of the module:
- Kahn, B. (2018). Understanding innovation. Business Horizons, 61(3), 453-460. https://doi.org/10.1016/j.bushor.2018.01.011
- Adams, , Jeanrenaud, S., Bessant, J., Denyer, D., & Overy, P. (2016). Sustainability-oriented
innovation: A systematic review. International Journal of Management Reviews, 18(2), 180-
- https://doi.org/10.1111/ijmr.12068
- Huang, , (2021), Technology innovation and sustainability: Challenges and research needs, Clean Technologies and Environmental Policy (2021), Available at: https://link.springer.com/article/10.1007/s10098-021-02152-6
- Leach, , Rockström, J., Raskin, P., Scoones, I., Stirling, A. C., Smith, A., Thompson, J., Millstone, E., Ely, A., Arond, E., Folke, C., & Olsson, P. (2012). Transforming Innovation for Sustainability. Ecology and Society, 17(2). http://www.jstor.org/stable/26269052
- Tidd, J and Bessant, J (2018). Managing Innovation, ISBN 978-1-119-37945-4
These are not required readings as such, but I recommend them as sources for thinking:
- Department of Business, Energy and Industrial Strategy, (2021), UK Innovation Strategy: Leading the future by creating it, Available at: https://www.gov.uk/government/publications/uk-innovation-strategy-leading-the-future-by-creating-it/uk-innovation-strategy-leading-the-future-by-creating-it-accessible-webpage
- Article: “The Psychological Difference between Freemium & Free Trial Plans.” Layered Thoughts (blog). May 25, www.layeredthoughts.com/startups/the-psychological-difference-between-freemium-free-trial-plans
- Article: Needleman, Sarah and Angus Loten. “When Freemium Fails.” The Wall Street Journal (WSJ.com). August 22,
- online.wsj.com/article/SB10000872396390443713704577603782317318996.html
- Leach, , Rockstrom, J., Raskin, P., Schoones, I., Stirling, A., Smith A., Thompson, J., Millstone, E., Ely, A., Arond, E., Folke, C, Olsson, P., (2012), Ecology and Society, Vol.17, No. 2., Available at: https://www.jstor.org/stable/26269052
- Dodgson, M, Gann, D and Phillips, N, (2014), The Oxford Handbook of Innovation Management, Oxford University Press. ISBN 978-0-19-969494-5
- Lim, , & Fujimoto, T. (2019). Frugal innovation and design changes expanding the cost-performance frontier: A Schumpeterian approach. Research Policy, 48(4), 1016-
- https://doi.org/10.1016/j.respol.2018.10.014
- Esade Business & Law School (2023). Innovation And Sustainability: Allies Rather Than Rivals. Forbes. https://www.forbes.com/sites/esade/2023/10/10/innovation-and-sustainability-allies-rather-than-rivals/
- The Intersection Between Innovation And Sustainability. https://www.forbes.com/sites/ashleystahl/2023/10/03/the-intersection-between-innovation-and-sustainability/
- Kuzma, E., Padilha, L. S., Sehnem, S., Julkovski, D. J., & Roman, D. J. (2020). The relationship between innovation and sustainability: A meta-analytic Journal of Cleaner Production, 259, 120745.
- Senyo, K., Liu, K., & Effah, J. (2019). Digital business ecosystem: Literature review and a framework for future research. International journal of information management, 47, 52-64.
MODULE ASSESSMENT – BEM3016DA
This module is assessed by two assignments and several formative exercises:
Date due for both summative assessments: 24th November 2025
| Formative or % Contributio
n: |
Form of Assessme nt: | Size of the assessment e.g.
duration/length |
ILOs
assessed by this assessment: |
Feedback method: |
| 50% | Assignment 1 Essay on Opportuniti
es and challenges for Innovation |
2,000 words | All | Written |
| 50% | Assignment 2 Presentation identify innovation opportunity for your
organisation |
10 minutes presentation with up to 10miniutes Q&A.
(Maximum 3,000 words of notes). |
All | Written |
Assignment 1: Essay on Opportunities and challenges for Innovation 50%
| Title and Mode | Digital Business and New Technology – Opportunities and Challenges
to Innovation |
|
| Assessed Learning Outcomes Numbers | Module Specific Skills and Knowledge | |
| LO1 – Demonstrate a comprehensive understanding of various approaches to innovation and digital technologies to discuss their implications for organisational dynamics. | ||
|
LO2 – Evaluate the impact of innovation and digital technologies on organisational structures and processes, illustrating how these advancements can facilitate organisational improvement and development.
LO4 – Explain the risks and challenges associated with digital technologies and the barriers to organisational innovation.
Personal and Key Transferable/Employment Skills and Knowledge LO7 – Demonstrate effective written, visual, and oral communication skills
LO8 – demonstrate effective independent and group study research skills |
|
| Word Count | 2000 |
| Submission
process |
Online submission – ELE |
| Summative Submission Date | 24th November 2025 (Monday) 23.55hrs No formative assignment for assignment 1 |
| Brief |
In the current, information driven era, the business needs of organisations can be complex and can change constantly in response to market trends and needs. Survival of businesses depends on the organisations’ ability to adapt, change into new and innovative ways of thinking, as well as based on the organisations’ ability to meet changing needs of both clients, businesses and beyond. |
|
It is the therefore vital for organisations to understand these needs and find ways to encourage innovation regardless of roles and responsibilities of the workforce for long-term sustainability and managers are expected to drive and contribute towards innovation cohesively.
Whilst innovation plays an integral part to achieve the strategic and operational goals of the organisation, technology is often used to facilitate such attempts.
Based on the above, create an essay based on the issues and requirements presented below; You are required to run the below questions on ChatGPT/Bard or similar, and using tracked changes, improve the overall arguments with references and examples. Part 1 1. Run this part of the question on ChatGPT/ Bard or similar: Discuss the innovation process, challenges, and the necessity for innovation for a sustainable business in the current VUCA world (Limit the Ai generated answer to approx. 500 words to allow you to improve further)
Using Tracked changes, improve the above using your own work: Using a recognised framework (e.g. simplified innovation model). Using references and examples, emphasise how the innovation mechanisms can challenge traditional business methods and practices by becoming the drivers of change and how they could improve new ways of working. |
| 2. Run this part of the Question on ChatGPT/Bard or similar: Based on the dynamic innovation capabilities of an organisation, evaluate how digital technologies/digitalisation can be used to promote ‘do better’ and ‘do different’ business culture. (Limit the Ai generated answer to approx. 500 words to allow you to improve further)
Using Tracked changes, improve the above using your own work: using pedagogical references and examples from your workplace or other organisations, emphasise why organisations should consider ethical and sustainable decisions when promoting ‘do better’ and ‘do different’ culture.
3. Run this part of the Question on ChatGPT/Bard or similar: Whilst digital technologies can improve efficiency and sustainability, the risks associated are also well noted. Discuss the importance of mitigating challenges in adopting digital technologies. (Limit the Ai generated answer to approx. 500 words to allow you to improve further)
Using Tracked changes, improve the above using your own work: Using pedagogical references, and examples from your own organisation and/or well-known security breaches, emphasise why risk management attempts should involve all tiers of the organisational workforce and not just the business leaders NOTE: Please proofread and fact check the Ai generated content, as Ai |
|
| is known to hallucinate!
Part 2 4. Based your research and analysis, create a poster to promote innovative idea creation event for your organisation – Your poster should include: |
| a. Purpose of the event
b. Target audience c. Type of activities for the event Your poster should accompany a one A4 size paper describing the event, justification of the idea, and what it aims to achieve. – you should clearly justify your proposal using some evidence-based arguments. |
||
| Marking Criteria | Description | Weighting |
| Background analysis of the innovation process, and the need for innovation with clearly identified key objectives drawn from a wide range of resources beyond the
immediate business environment |
25% |
|
| Evaluation of organisational dynamic
capabilities and how digital technologies could enhance innovation process |
25% |
|
| Identification of risks associated, mitigation, and the implications of not
addressing those |
20% |
|
| Identification and subsequent poster of the
idea (presentation, content, target audience and aesthetics to suit the target audience) |
10% |
|
| Rationalisation of the proposed event, justification of the event proposal to promote innovation within an
organisation. |
10% |
|
| Presentation, referencing, essay format,
grammar, punctuation, titles, and heading. |
10% | |
Your essay should reflect the theoretical concepts we will discuss in the both the reading weeks and masterclass, and make appropriate reference to academic literature. Be sure to evidence your conclusions fully and provide references to back up your views; we need hard arguments, not opinion or belief.
If you are unfamiliar with essay writing or it has been a while since you wrote on, the RoyalLiterary Fund has produced a useful guide to essay writing. You can find it at https://www.rlf.org.uk/resources/writing-essays/
Marking Rubric for written Assignment 1
| Mark | (Fail) | 3 | 2:2 | 2:1 | 1 | Weighting |
| Marking
Criteria |
<40 | 40-49 | 50-59 | 60-69 | >70 | % of total
mark |
| Background analysis of the innovation process, and the need for innovation with clearly identified key objectives drawn from a wide range of resources beyond the immediate business
environment |
No critical analysis and weak content. | Gaps in knowledge and only superficial understanding with little or no analysis | Some weak content and analysis. | Good content and analysis | Excellent arguments, strong analysis. | 25% |
| Evaluation of organisational dynamic capabilities and how digital technologies could enhance innovation
process |
No critical analysis and weak content. | Gaps in knowledge and only superficial understanding with little or no analysis | Some weak content and analysis. | Good content and analysis | Excellent arguments, strong analysis. | 25% |
| Identification of risks associated, mitigation, and the implications of not addressing
those |
No critical analysis and weak content. | Gaps in knowledge and only superficial understanding with little or no analysis | Some weak content and analysis. | Good content and analysis | Excellent arguments, strong analysis. | 20% |
| Identification and subsequent poster of the idea (presentation, content, target audience and aesthetics to suit the target
audience) |
Weak idea with no relevance to the topic | Vague idea with little relevance to the main topic | Relevant topic with some weak content | Relevant topic with good content | Relevant topic with excellent content | 10% |
| Rationalisation of the proposed event, justification of the event proposal to promote innovation within an organisation. | Weak idea with no relevance to the topic | Vague idea with little relevance to the main topic | Relevant topic with some weak content | Relevant topic with good content | Relevant topic with excellent content | 10 % |
| Presentation, referencing, essay format, grammar, punctuation, titles, and headings-Contain technical terms without explanation? Is the formatting of the report/essay consistent, or do different elements appear to have originated from different authors? Has the report/essay made good use of figures, tables, etc. to support the main text/ rationale?
Does the report/essay cite appropriate, |
Poor structure and grammar which is hard to follow or understand; incorrectly formatted, with no references or poorly chosen ones. | Weak structure and unclear writing which is hard to follow and errors in referencing | A
reasonable structure and use of language. Some errors in grammar, vocabulary & referencing. Limited choice of references. |
Good structure and grammar, which is easy to follow & understand. Few instances of typos or formatting errors.
Evidence of further research and wider reading. |
Clearly structured and lucidly expressed. Only minor errors in language, grammar or referencing. Evidence of further research.
Excellent range and quality of references to support analysis. |
10% |
| authoritative literature to support its claims? Do references include a suitable level of bibliographic detail to enable the source to be located (e.g. APA style referencing)? Is relevant supporting material provided in appendices? | ||||||
| Total
100% |
Assignment 2 Project proposal to identify innovation opportunity for your organisation – 50%
**As above, we will discuss this assignment more fully during the Masterclasses.
| Title and Mode | Digital Business and New Technology – Innovation Business Proposal |
| Assessed Learning Outcomes Numbers | Module Specific Skills and Knowledge
LO3 – Analyse the influence of innovation and digital technologies on data and knowledge management within organisations, emphasising their role in enhancing business decision-making process by promoting “do better” and “do different” business culture in the digitalised workplace
LO2 – Evaluate the impact of innovation and digital technologies on organisational structures and processes, illustrating how these advancements can facilitate organisational improvement and development.
Discipline Specific Skills and Knowledge LO5 – Integrate digitally enabled, innovative approaches to create value from ideas to overcome challenges and develop business opportunities LO6 – Use of qualitative and quantitative analysis of information and data to assess factors that could increase the success of innovation projects.
Personal and Key Transferable/Employment Skills and Knowledge LO7 – Demonstrate effective written, visual, and oral communication skills
LO8 – demonstrate effective independent and group study research skills |
| Word Count | 10 minutes presentation with max 10minutes Q&A. (max 3,000 words |
| of notes) | |
| Submission
process |
Online submission – ELE for the slides
Teams meeting link for live presentation |
| Summative Submission Date | Final Submission Date: 24th November 2025 (Monday) 23.55hrs Formative assignment drop-in session: 5th Nov (Wednesday) |
| Brief | Recognising the necessity for innovation and how the digital technologies can often be the vehicle for organisations to innovate, the senior leadership has asked you to explore opportunities within the organisation to innovate (either radically, incrementally, or both).
Therefore, based on your current business organisation, do the following tasks:
1. Present an introduction to your current organisation and its industry and sector. You will need to draw upon various information available to you i.e. company mission statement, key objectives, history of the business, markets, locations and structure 2. Using your internal knowledge, information on the public domain (online), and some qualitative and quantitative data gathered through primary and secondary research, identify an area within your department/organisation that could be improved using digital technologies, which could potentially benefit the overall business strategically and/or operationally. 3. Having recognised an area that could be improved using digital technologies, make a proposal for an innovation project to help your organisation to “do better”. Your proposal could be based on either radical or incremental innovation, or you could combine both. (Note: This is a proposal only. You DO NOT need to implement the project) Your business proposal should include the following; |
| a. Background analysis of the problem/challenge – You should use a relevant framework such as PEST, SWOT or similar for your analysis
b. Proposed solution with clearly identified strategic (long-term) and operational benefits (financial and other), c. Potential risks and mitigation measures to address those d. Scope of the project with any areas that are out of scope (SDG goals) e. Any recommendations for the organisation based on your findings |
||
| Marking Criteria | Description | Weighting |
| Introduction and background – In-depth understanding of the organisation’s business objectives and its markets.
Identify characteristics in the respective department |
10% |
|
| Analysis – Evidence of consideration and understanding of the issue, going beyond the mere presentation of information from other sources to reveal the rationale behind the final recommendation based on the background case already presented. Those opinions should be well-justified and
based on evidence. |
20% |
|
| Proposed Project Idea and evaluation of the project – Identification and subsequent justification of a business proposal to promote innovation within an organisation. Identify how you plan to
measure/evaluate the success of the |
20% |
|
| project. | ||
| Defence: Clearly address proposed question.
Critically assess how the innovation management theories apply to the project. |
50% |
Practical Instructions
Format: This will be a live individual presentation, structured like a viva voce (oral exam), where you will present and defend your analysis through discussion.
Length: Presentations should last approximately 10 minutes, with a margin of +/- 10%. It is recommended that your presentation include 8 to 12 slides.
Discussion (Viva): Following the presentation, engage in a maximum 10-minute Q&A session focused on a deep, literature- and real-life example-based discussion of your project. Be prepared to demonstrate thorough understanding and critical analysis, referencing your academic sources.
Scheduling: On the ELE summative assignment page, you will find 8 available timeslots across two days. Each group must select a timeslot that accommodates all group members. You will receive a Teams meeting link one day before the presentation; please join the meeting only during your assigned slot.
Presentation: This is a one-to-one live presentation and engage with discussions. Non-attendance will lead to 50% deduction on the quality of presentation.
Assessment and Submission
Assessment: Your presentation will be recoded and evaluated by the module lead and one moderator. The evaluation will be divided equally, with 50% based on the quality of your presentation and 50% on your ability to defend your analysis and engage in discussion with the assessors.
Slides Submission: Submit your presentation slides one day before your scheduled presentation via ELE. Submission guidance and link will be on ELE.
References: Cite all sources in APA format and include a reference list at the end of your presentation.
Marking Rubric for presentation Assignment 2
| Mark | (Fail) | (Condonabl e Fail) | (Pass) | (Merit) | (Distinction) | Weighti ng |
| Marking Criteria | <40 | 41-49 | 50-59 | 60-69 | >70 | % of
total mark |
| Introduction and background knowledge – In-depth understandin g of the
organisation’ s business objectives and its markets. Does the introduction present the problem and contain evidence to justify its importance? Does the report/essay contain background information that covers |
Poor understandin g of the organisation and sector No critical analysis and weak content. | Gaps in the understandin g of the organisation and sector Gaps in knowledge and only superficial understandin g with little or no analysis | Some understandin g of the organisation and sector Some weak content and analysis. | Good understandin g of the organisation and sector Good content and analysis based on evidence based arguments. | Excellent understandin g of organisation and sector Excellent arguments, strong analysis that are evidence based. | 10% |
| the main concepts of the topic area? | ||||||
| Analysis – Evidence of consideration and understandin g of the issue, going beyond the mere presentation of information from other sources to reveal the rationale behind the final recommendat ion based on the background case already presented.
Those opinions should be well-justified and based on evidence. |
No critical analysis and weak content. | Gaps in knowledge and only superficial understandin g with little or no analysis | Some weak content and analysis. | Good content and analysis | Excellent arguments, strong analysis. | 20% |
| Proposed Project Idea and conclusion – Identification and subsequent justification of a business proposal to promote innovation within an organisation. | Project is badly defined or thought through and likely to fail. | Project is poorly defined, and its practicality is not evident in any way | Project is poorly defined and laid out, and its practicality has not been fully demonstrate d. | The project looks sound, there is a clear identification of opportunity and an understandin g of what is needed to meet that opportunity, and the project looks to have a good chance to succeed. | A persuasive and well described account of the project with a strong imperative for action. | 20% |
| Defence: Does the student demonstrate a clear understandin g of their project, including aims, methods, findings, and rationale?
Can they justify their |
Shows little or no understandin g of the project; unable to justify choices or explain findings.
Unable to respond appropriately ; misunderstan |
Limited understandin g; provides vague or incomplete justification for choices made.
Responses show limited engagement and understandin g; answers may be |
Reasonable understandin g; can justify most decisions and provide some insight into findings.
Responses show reasonable understandin g; some clarification |
Good understandin g with clear justification of methods and results. Can articulate implications well.
Responds clearly and appropriately to most questions; |
Excellent understandin g; fully justifies choices and interprets findings with clarity and insight.
Demonstrate s critical thinking. Responds with confidence, |
50% |
| choices and explain the implications of their results? How well does the student respond to questions?
Do they clarify and defend their work confidently and appropriately, or do they avoid questions or misunderstan d them? Is the student’s communicati on clear, well-paced, and appropriately pitched for an academic audience? Do they explain technical terms and use |
ds or avoids most questions. Poor communicati on; difficult to follow; inappropriate use of terminology. | vague or incomplete. Communicat ion is sometimes unclear or too technical without explanation. | or defence provided. Generally clear communicat ion with appropriate terminology; occasional lapses. | demonstrates good grasp of subject.
Clear, confident communicati on; explains terms well; good pacing and audience awareness. |
depth, and clarity; demonstrates critical reflection and mastery of topic.
Excellent communicati on; highly articulate; technical and non-technical terms used appropriately and effectively. |
| language
effectively? |
||||||
| 100% |
Submission Guidelines
Please submit your assignment(s) electronically only through the assignment submission link on theExeter Learning Environment (ELE) module webpage. Do not submit any paper copies.
All submissions when uploaded must include the following information on the front sheet:Module Code: BEM3016DA
Module Name: Digital Business and New Technologies Candidate Number: e.g. 012345 (on every page) Word Count: e.g. 3500 words
Page numbers:
You should not include your student number (9 digit number beginning with 6) or your name
Late Submission of Assignments
Late Submission of Coursework and Online Examinations
You must submit your assignment(s) by the deadline(s) specified, if you fail to submit on time, and for late submissions, the following penalties apply:
Coursework
Coursework submitted within one hour of the deadline, and which has reached the standard of the module pass mark or above, will be awarded a penalty of 5% of the total available marks for the coursework, down to a minimum score of the module pass mark. Coursework submitted within one hour of the deadline, which does not reach the standard of the module pass mark, will not be awarded a penalty of 5%. Late submission of coursework more than one hour after a submission deadline and up to 24 hours beyond a submission deadline must receive a mark capped at the module pass mark, unless an application for mitigation is approved. First submissions submitted later than 24 hours after the deadline will receive a mark of zero.
Applications for Mitigation
Applications for mitigation should be made prior to the assessment deadline or within 24 hours. There are two methods by which students can access mitigation. These are: 72-hour (three (3) calendar days) evidence-free extensions (coursework assessments only; one 72-hour evidence-free extension per assessment) by emailing the student support team (business.apprenticeships.support@exeter.ac.uk) , or Evidence-based mitigation via an application form. Genuine mitigating circumstances should be
supported by a Medical Certificate from your doctor inthe case of illness. In all circumstances we will require formal evidence.
APA Referencing Examples:
Journal or periodical article (online with DOI)Reference list entry:
Delahaye, A., Booth, C., Clark, P., Procter, S., & Rowlinson, M. (2009). The genre of corporate history.Journal of Organizational Change Management, 22(1), 27-48. doi: 10.1108/09534810910933898
In-text citation:
(Delahaye, Booth, Clark, Proctor, & Rowlinson, 2009, p. 28)
Book (single or multiple author) Reference list entry:
Krugman, P. R., Obstfeld, M., & Melitz, M. J.(2012). International economics: Theory & policy (9thed.). Harlow: Pearson Education. In-text citation: (Krugman, Obstfeld, & Melitz, 2012, p. 23)
Further examples can be found here: http://vle.exeter.ac.uk/pluginfile.php/433748/mod_resource/content/4/Business%20School%20AZ%20of% 20example%20 APA%20references%202014.pdf
There are a number of referencing programmes which may help you in your work, details of thesemay be found on the Library web pages at: http://as.exeter.ac.uk/library/usingthelibrary/referencing/referencingsoftware/
Word Counts
You are required to meet the specified word count as detailed in the module handbook. There is a margin of +/- 10% (please refer to the list below on content included in the word count) on the specified work count e.g. 1500 words (permitted margin of 1350 or 1650).
You must specify the word count on the assignment submission form and regular checks will be made to ensure that thisis correct.
The penalty for not meeting the word count is a cap of 50% of your marks awarded for the individualpiece of work.
The following content is NOT included in a final word count:
- Reference list
- Bibliography
- Appendices
- Front cover sheet (refer to detail above)
The following content IS included in a final word count:
- Title
- Contents page
- Abstract
- Executive summary
- Main body of text
- Words used in tables, graphs and other forms of data presentation (including titles offigures)
- In text quotations
- In text references
- Footnotes
- Section headings